Built to the advertising rules
Federal regulators treat an alcohol website, its mobile version and its social pages as advertising. We build every page with those rules in hand.
Required statements, in the right place
Your name, city and state, or a way to reach you, on every site. Each product page shows its class or type as it reads on the approved label, and spirits show alcohol by volume.
27 CFR 4.62, 5.233, 7.233Desktop and mobile both checked
TTB reviews a website and its mobile version, with all their pages, as one advertisement. We check both before anything goes live.
TTB Industry Circular 2024-1Copy that avoids prohibited claims
No misleading statements, no false knocks on competitors and no health claims. Words like "bonded" and "pure" appear only when your label supports them.
27 CFR 4.64, 5.235, 7.235A product information page for your socials
A clearly named page your Instagram, link-in-bio and other profiles can point to, so they link straight to the required details as TTB describes.
TTB Industry Circular 2024-1Age confirmation on entry
A 21+ confirmation before the site opens, the same practice the FTC found on major alcohol companies' websites.
FTC alcohol marketing report, 2014Accessible and private by default
Readable contrast, keyboard navigation and image descriptions throughout. No tracking cookies unless you ask for them.
Our build standard